Soderholm & Associates is a leading manufacturers’ representative (Rep) agency for the plumbing, HVAC, and water treatment industries. Our territory covers Minnesota, Wisconsin, North Dakota, South Dakota, Michigan’s Upper Peninsula, and Iowa.
Since 1959, we have provided full service, market-managing representation for our manufacturers. This is achieved by working closely with area wholesalers, contractors, mechanical engineers, and builders. Our line offering consists of well-known, top industry manufacturers.
Total Team Members by Department
| Outside Sales | 14 |
| Customer Service | 9 |
| Selection and Quotations | 4 |
| Technical Support | 6 |
| Management Support | 7 |
Market Focus
| Commercial Plumbing | HVAC |
| Residential Plumbing | Pipe, Valves, and Fittings |
| Decorative Plumbing | Water Treatment |
Management
| Chaz Norrgard | President, Principal |
| Brian Soderholm | Principal |
Soderholm & Associates Shares its Path Forward
Having prepared the company for its future, the manufacturers’ rep agency explains why an ESOP should be considered as a viable succession plan.
August 9, 2021 Ruth Mitchell
“Great Together: Employee Owned” – how Soderholm & Associates shares its path from family-owned to employee-owned, a lesson in succession planning.