About Us
Soderholm and Associates Market Territory

Soderholm & Associates is a leading manufacturers’ representative (Rep) agency for the plumbing, HVAC, and water treatment industries. Our territory covers Minnesota, Wisconsin, North Dakota, South Dakota, Michigan’s Upper Peninsula, and Iowa.

Since 1959, we have provided full service, market-managing representation for our manufacturers. This is achieved by working closely with area wholesalers, contractors, mechanical engineers, and builders. Our line offering consists of well-known, top industry manufacturers.

Employee Owned
Total Team Members by Department
Outside Sales13
Customer Service11
Project Engineering and Quotations8
Technical Support6
Management Support8

Market Focus
Commercial PlumbingHVAC
Residential PlumbingPipe, Valves, and Fittings
Decorative PlumbingWater Treatment
Management
Chris SoderholmPresident
Brian SoderholmVice President
Chaz NorrgardSales Manager


Soderholm & Associates Shares its Path Forward

Having prepared the company for its future, the manufacturers’ rep agency explains why an ESOP should be considered as a viable succession plan.

August 9, 2021 Ruth Mitchell

Great Together: Employee Owned” – how Soderholm & Associates shares its path from family-owned to employee-owned, a lesson in succession planning.

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