Soderholm & Associates is a leading manufacturers’ representative (Rep) agency for the plumbing, HVAC, and water treatment industries. Our territory covers Minnesota, Wisconsin, North Dakota, South Dakota, Michigan’s Upper Peninsula, and Iowa.

Since 1959, we have provided full service, market-managing representation for our manufacturers. This is achieved by working closely with area wholesalers, contractors, mechanical engineers, and builders. Our line offering consists of well-known, top industry manufacturers.

Employee Owned
Total Team Members by Department
Outside Sales16
Customer Service9
Selection and Quotations3
Technical Support6
Management Support8

Market Focus
Commercial Plumbing HVAC
Residential PlumbingPipe, Valves, and Fittings
Decorative Plumbing Water Treatment
Chaz NorrgardPresident, Principal
Brian SoderholmPrincipal

Soderholm & Associates Shares its Path Forward

Having prepared the company for its future, the manufacturers’ rep agency explains why an ESOP should be considered as a viable succession plan.

August 9, 2021 Ruth Mitchell

Great Together: Employee Owned” – how Soderholm & Associates shares its path from family-owned to employee-owned, a lesson in succession planning.

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