About Us

Chaz Norrgard started working with Soderholm & Associates in 2011 after 5 years working in the plumbing industry. In 2018, he took over as Sales Manager for S&A and eventually became the President of the company in 2024.

Chaz enjoys his role as a leader Soderholm & Associates since no two days are the same and it is rewarding and exciting to try to solve difficult problems with the team.

Outside of work Chaz enjoys being a dad and coaching youth sports. When he has free time, he tries to fish in the summer, hunt in the fall, and skate in the winter.

Chaz’s motto for sales is simple and to the point, “Run towards problems, Be trustworthy, Show humility, and always BE NICE!”

Brian has worked in the industry for 28 years, having started his career building whirlpool bathtubs and water softeners many years ago. His family has been in the business since 1959, and his passion lies in bringing new technology and techniques to the market.

When it comes to sales, Brian is very straightforward: “Show up, tell the truth, and follow through!”. He always works hard to find the right solution to the problem — and to be extremely thorough.

Outside of work, Brian enjoys traveling, running with his husky, Maximus, and drinking good whiskey/beer! During the winter, you will find him in the Northwoods riding his snowmobile.

Brian says his biggest sales win was when he convinced a brilliant and beautiful woman to go on a date with him… she ended up becoming his brilliant and beautiful wife!