Soderholm & Associates is an employee-owned manufacturers’ representative agency for the plumbing, HVAC, and water treatment industries. Our goal is to provide our manufacturers with exceptional support, bringing their product to market across Minnesota, North Dakota, South Dakota, Wisconsin, Iowa, Kansas, Nebraska, Missouri, and the Upper Peninsula of Michigan.

Leading Rep Firm in the Plumbing, Water Treatment, and HVAC Industries
Explore our comprehensive product lines available in the Minnesota, North Dakota, South Dakota, Wisconsin, Iowa, Nebraska, Kansas, and the Missouri markets.



Since 1959, we've been representing high quality and technologically advanced manufacturers of:
Plumbing | Water Treatment | HVAC
How We Can Help
- Industry Expertise: With decades of experience, we bring deep knowledge of the plumbing, HVAC, and water treatment industries.
- Comprehensive Support: Our team goes above and beyond by offering robust support across sales, customer service, technical assistance, and training.
- Quality Partnerships: We represent top-tier manufacturers, ensuring contractors access to high-quality products and solutions.
- Employee Ownership: As an employee-owned company, we are dedicated to outstanding service and innovation.
- Training Excellence: Our state-of-the-art training center helps you stay ahead with certified courses and hands-on learning.
What Our Customers Are Saying
“Megan does a great job supporting Goodin and myself. Thank you for all of your service in relaying information to me. You really make sure that the job is completed.”
TimGoodin
“Jason in technical support provided the manufacturer specifications that helped us troubleshoot, reset, and solve our water heater problem. Very knowledgeable and friendly. Thanks.”
PeteContractor
“This is the best rep agency that we work with. Their tech support is second to none. They are a stocking rep and that is invaluable to local companies to draw from. They are happy to help in any way possible. 5 stars without reservation!”
Jered